If you are trying to reach young people with your brand, snapchat is your go go! 77% of college students use snapchat daily!
EMOJIS are the KEY! they help you express yourself and make your story more interesting and help it come to life. moving them and resizing them is now easy thanks to the sticker button!
#keepinitreal - thats the hashtag I use. I keep it real and I try to go behind the scenes giving viewers something different they don't usually see.
Try to include some sound to your videos, ambient sound when relevant; or some background music to make it fun.
doodle and add color to your snap! make them viewer friendly and eye appealing.
try to create a geo filter! following this link submission/approval process it might be a little tedious following the process, but it makes it great and fun for your business to have its own geofilter!
Make your snaps interesting giving them some sort of storyline.
DO NOT do THIS:
Don't have a difficult username that people find it hard to write and add you up
Don't have it private if you are focusing on your brand
Don't post long stories about only one subject, keep it short and sweet
Don't cut your messages short! never and I repeat NEVER leave an idea incomplete if you have to record